For companies running several brands and for online stores. SocialOS shoots ads with your real product, writes posts in each brand's own voice and publishes on schedule. Nothing goes out until you approve it, unless you switch on autopilot or let your own AI app publish for you.
Roaster's notesWeekend menuBeans of the weekBehind the barSaturday tasting
Beans of the week, soft light
Northwind CoffeeBeans of the week
Beans of the weekNew Ethiopian beans are in. Come and try a cup.Tue 9:00ScheduledPublished
Instagram
Facebook
LinkedIn
MiaHi! Are you open on Sunday?
DraftSent
Yes, we are open on Sunday, and the Ethiopian is in stock. See you!
TomDo you do wholesale for offices?Lead
Last 7 daysExample
Reach12.4k+8%
Saves640+5%
Followers2.1k+3%
It starts from your brand and strategyPosts land in the calendarStudio makes each postYou say yes, it publishesReplies come drafted, you sendThen you see what worked
Interface mock-up, drawn.
What that means in numbers
0/30
1A month of posts in one evening.evening of planningPlan a month of posts in one sitting. The system publishes on schedule, and nothing goes out unless you approve it or allow it to.
0/30
YesYour yes comes first.before anything is publishedThe system does the day-to-day work. You approve it.
0/30
3Official APIs, on your schedule.networks on scheduleInstagram, Facebook and LinkedIn on schedule. TikTok comes after TikTok's review, and even then each post needs one tap from you.
0/30
107Ads shot from your real product.ad formats in the catalogue44 styles, 10 hooks, 14 scenes, 39 layouts — any of them can be swapped for yours.
Verified Meta Tech ProviderPublishes through the official Instagram, Facebook and LinkedIn APIs. No browser bots.
Hosted in the EUServers in Germany. DPA and a public list of every sub-processor.
AI Act labelling built inEvery generated file carries a machine-readable AI marker.
No lock-inMonthly plans, cancel any time.
One hour
What the system gets through while you are not looking
One ordinary morning hour at three different brands. Pick the one closest to yours. Everything the system makes still waits for your approval.
Timeline
09:02noticed accessory try-ons on a real person are gaining reach right now
09:08came up with a story for the new backpack
09:12showed the storyboard — 0 credits
09:24shot and edited the video with voice and captions
09:29built a carousel: one backpack, five looks
09:33checked captions against the catalogue: sizes and prices match the site
09:36queued the video for 18:30 and the carousel for 12:00 tomorrow
09:41drafted replies to six comments, waiting for your send
09:52passed you a lead: “Does this backpack come in grey?”
Shot within the hour
Product
01
02
03
04
Found my perfect backpackFits everything I carryLeather just like the photoMy everyday pick
renderingready
Try-on of a new arrival · 9:1612 seconds · voice and captions
The hour in numbers2posts ready10reply drafts1new lead~5 minyour time: approving
A month at the same pace
60poststwo a day5minutes a day of your timeapproving and sending
Timeline
09:03went through what people ask under competitors' posts
09:09chose a before-and-after format for the new serum
09:13showed the storyboard — 0 credits
09:25shot the video and added on-screen text
09:30wrote a LinkedIn post on the ingredients for cosmetologists
09:34cut “ten years younger” from the copy: it is not in the brand data
09:38scheduled both posts across the week
09:44drafted answers to eight comments: ingredients, price, delivery
09:55put together a report: which post was saved most this week
Shot within the hourBefore and after · 9:1615 seconds · on-screen text
The hour in numbers2posts ready8reply drafts1weekly report~5 minyour time: approving
A month at the same pace
60poststwo a day5minutes a day of your timeapproving and sending
Timeline
09:01pulled the product in from a link to your site
09:06came up with a story: the gadget that saved the morning
09:10showed the storyboard — 0 credits
09:21shot and edited the video
09:27made three versions of the opening shot to compare
09:33built a carousel: three things you didn't know
09:37queued it: Instagram at 19:00, LinkedIn at 09:00
09:45drafted replies to five comments, waiting for your send
09:53saved the contact of a buyer asking for a wholesale price
Shot within the hourProduct showcase · 9:1620 seconds · voice and music · Maximum quality
The hour in numbers2posts ready5reply drafts1new lead~5 minyour time: approving
A month at the same pace
60poststwo a day5minutes a day of your timeapproving and sending
Example: a typical hour, not a client's log. All numbers in this block are illustrative.
Who it is for
The same system, a different day-to-day depending on what you run.
One team, several brands
Each brand keeps its own voice, product library, calendar and approval queue. Switching between them is one click, and captions and photos never leak from one brand into another.
A separate brand kit per line of business
Copy written from each brand's own facts
One approval queue across all brands
Results compared side by side
Ads with your product in them
Add a product by link or photo. The system builds the ad around it, worn or used by a real-looking person rather than a mannequin, and hands back a vertical file with voice and captions. No editor needed.
Product imported from a link to your site
Prices and sizes taken from your catalogue
Storyboard to review before anything is rendered
The price is shown before you start
A café, a salon, a studio
You are not a marketer and have no wish to become one. The system decides what to post this week, makes it and puts it in the calendar. You look at the finished thing and say yes.
Posts appear in the calendar on their own
Comments collected in one queue
One tap to approve
A plain-language report every month
You run other people's pages
Every client is a separate brand with its own voice, library, queue and history. Invite your team with roles; clients never see each other.
A fully separated brand per client
Roles and team invitations
Analytics per client
One login for all of it
Studio
The ad gets shot without you
You hand over a product and a link. From there the system invents the story and writes the storyboard. It shows you the storyboard; you approve and it renders the video with voice and captions.
Idea
Script
Video
Post
Publish
Analytics
the loop closes
what analytics learns feeds the next idea
1Idea and story
2Storyboard to review
3You approve, then it renders
4A finished file with captions
Autopilot
The calendar is never empty
The system plans a week ahead: which topics, which days, which network. With autopilot on, posts go to Instagram, Facebook and LinkedIn without you; step in and the plan rebuilds around you. TikTok comes after TikTok's review, and each post there will need one tap from you.
posts published:10
MonTueWedThuFriSatSun
Instagram
UnboxingReviewBefore / afterRoundup
Facebook
OfferEventLife hack
LinkedIn
CaseNumbersOpinion
the week is laid out ahead · grey is scheduled, amber has gone out
1A week planned ahead
2Different copy per network
3Publishing on schedule
4One switch to pause
Manager
Every comment in one queue
Comments and mentions from connected networks land in one queue with a response target, and overdue ones light up. The system drafts each answer from your brand facts; you read it and send it. Instagram and Facebook direct messages and comments: coming once Meta approves.
a customer questiona draft in minutes
Direct message
@olena_kInstagram · coming once Meta approves
Hi! Is this dress still in stock?Draft: yes, in graphite and beige
draft ready
Draft
@dmytro_vLinkedIn · just now
Do you ship to Poland?Draft: yes, 1–2 days by courier
waiting for your send
Comments
Under the postLinkedIn · 14 new
How long is delivery?Draft: 1–2 days, courierI got the wrong itemhard one, flagged for you with a draft
1 of 14 flagged for you
simple questions get a ready draft · the hard ones reach you flagged · you send every reply
1One queue for connected networks
2Response target and overdue flags
3Reply drafts from your brand facts
4You press send
Analytics
See what to do next
Every number arrives with a comparison to the period before it. From any row you can click straight into the post behind it and see what worked.
Example dashboard. The numbers are illustrative, not a client's account.
YouGo through my analytics for the past month. What is working and what is not?
SocialOS
I went through 30 posts and 31 days of metrics across Instagram and Facebook.
What is working. Posts at 9:00 and 18:00 pull 11.1% and 12.9% ER, double the daytime slots (5.4%). The “Beans of the week” series holds the highest saves: 96 against an average of 41.
What is not. Offer posts (“second coffee half price”) get the widest reach and the fewest saves: 8. Facebook consistently returns 30% of Instagram’s reach on identical copy, so cross-posting the same text does not work.
What to do this week.
Move every post to 9:00 and 18:00. The calendar is already rebuilt.
Run “Beans of the week” weekly instead of fortnightly: it has the best retention.
Write Facebook copy separately instead of duplicating. One extra action per post.
Keep the offers, but no more than one every 10 days. They eat trust in everything else.
YouGive me the full breakdown as a file, I want to show a partner
SocialOS
Done. 14 pages: posts by reach and saves, the hour heatmap, network comparison, follower movement day by day, and the same weekly plan.
Analytics_Friday_August.pdf14 pages · 1.2 MB
If your partner asks where the numbers come from: straight from the Instagram Graph API and Facebook Insights.
Example conversation. The numbers in it are illustrative.
The whole system
One control panel for all the work
Strategy, calendar, studio, inbox and analytics, all working from the same brand.
MonTueWedThuFriSatSun
Autopilot
The calendar is never empty
The system plans a week ahead: which topics, which days, which network. With autopilot on, posts go to Instagram, Facebook and LinkedIn without you; step in and the plan rebuilds around you.
Strategy
It starts from your brand and strategy
Brand voice
Brand kit
Voice, colours, products and banned phrases, set once per brand.
01020304
Studio
Ad studio
Idea, storyboard, frames, voice and captions. You approve the storyboard before anything is rendered.
Draft
Inbox
Drafted replies
Opening hours, prices, availability: answers are drafted from the rules in your brand kit.
Analytics
See what to do next
Every number arrives with a comparison to the period before it.
CharacterLocationProduct
Library
Your own faces and places
Take it ready and start today, or make all of it yours.
The alternatives
Who does this if not us
All of them work. The difference is how much of the work stays with you.
Who does this if not us
Yourself
An SMM agency
A post builder
SocialOS
Idea and script
you
agency
you
system
Shooting the ad
you or a contractor
agency
none
system
Copy per network
you
agency
you
system
Publishing on schedule
you
agency
builder
system
Reply drafts for comments
you
rarely included
none
system drafts, you send
Conclusions and next plan
you
monthly report
none
weekly
Wait for the first ad
days
a brief and a week
none
the same day
We don't quote agency prices here: they vary, and inventing them would be dishonest. Ours will be public at launch, down to the last credit.
One brand, one week
What goes out in a week
One brand, one week: a video, a carousel, a post, a reply, an image with text and a summary. The format changes, the system stays the same.
ScheduledPublished
Vertical video
ScheduledPublished
Northwind CoffeeBeans of the week1/3Northwind Coffee
One origin, one story
A barista's morning
Invite the neighbourhood
2/3Northwind CoffeeSaturday tasting→3/3
Carousel
ScheduledPublished
NNorthwind CoffeeExample
New Ethiopian beans are in. Come and try a cup.
Beans of the weekNorthwind Coffee
180
LinkedIn post
ScheduledPublished
MiaMia
Hi! Are you open on Sunday?
Draft
Yes, we are open on Sunday, and the Ethiopian is in stock. See you!
Reply in the inbox
ScheduledPublished
Vertical video
ScheduledPublished
Sat 18:00Saturday tastingNorthwind Coffee
Image with text
ScheduledPublished
Last 7 days · Example
12.4kReach+8%640Saves+5%2.1kFollowers+3%
Beans of the week2.4k reach
Week summary
Library
Your own faces and places
Take it ready and start today, or make all of it yours.
+36
Character
Your actor or ours
a face you choose once and keep across every video
+11
Location
Your place or an invented one
14 scenes, or your real café shot once
Kyoto dresscheck · graphite$46 · in stock
Product
A card that cannot be invented
no video promises what you do not actually have
Brand sheet
Brand kit
A sheet instead of a description
palette, logo and texture on one sheet for every frame
44styles
10hooks
14scenes
39layouts
107 presets in the catalogue, and any of them can be swapped for yours
What this is
One system for the whole social media job
SocialOS is built for one job: running a business's social media from the first idea to the answer under the post. The ad is one of the steps.
A video generator
Hands you a file. The rest is yours: what to write, when to post it, who to answer.
SocialOS
Carries the ad through to a published post — caption, a separate version per network, a schedule, and the comments underneath it.
A post scheduler
Queues up whatever you brought it. An empty calendar stays empty.
SocialOS
Brings its own: the topic, the frames, the copy. The calendar fills without you — you only approve.
A general AI chat
Answers anything, but starts from zero every time.
SocialOS
Knows your product, your market and your previous posts — and every next move is made from that.
The learning loop
Learning from your own numbers
Every week starts from what the last one proved.
1Studythe niche, rivals, what already worked
2Shootidea, video, caption, publish
3Measurewho actually reacts, not just views
4Decidethree calls for the week ahead
Each week's plan starts from last week's numberssame model; what changed is what it knows about you
week 1week 10
What people notice in month two
The advantages you cannot see from the first screen
They rarely come up while choosing a tool and matter more after the first month.
Every quality level on every planMaximum is open on Start too
Storyboard before the renderthe video is rendered only after your yes
Nothing publishes without your yesunless you switch on autopilot for that brand
The price is shown before you startin credits, next to the button
It knows your brandproducts, facts and voice go into every post
Messages in one queueLinkedIn now; Instagram and Facebook once Meta approves
Made by the businesses using it
Real work from real clients, shown with their permission. Each of them turned this on themselves and can turn it off at any time, and then it disappears from this page.
Meet the crew
Ten helpers, one for each part of the job
Social Crew are the characters you will meet around the product. Each one stands for a real step of the work.
LumiIdeas
MelPlanning
TakeVisuals
QuillBrand voice
ZipPublishing
GlimInsights
SparkGrowth
WardApproval
PennyCredits
ProofFact check
Before you start
What people ask before they hand over their accounts
Can automation get my account banned?
SocialOS publishes only through the official Instagram, Facebook and LinkedIn APIs, and we are a verified Meta Tech Provider. There are no browser bots, no extensions and nothing that logs in as you.
Will it make things up about my business?
It writes from what you tell it about each brand: products, prices, facts. Nothing is published without your approval unless you switch on autopilot for that brand or allow an AI app you connected to publish when you ask it, and you can switch either off at any moment.
What if the video comes out bad?
You see the storyboard before anything is rendered, so a weak idea is caught early. Every action has a fixed price in credits, shown before it starts.
Where is my data, and is it used to train AI?
On servers in Germany. We sign a DPA and list every sub-processor publicly. The AI providers we use process your data under paid API terms that exclude training on it.
Do I have to label AI content under the AI Act?
Every file we generate already carries a machine-readable AI marker. Whether a post also needs a visible label depends on the content, so every post has a switch for it.
When can I start?
SocialOS is launching soon. Join the waitlist and we'll email you first. Paid plans will be monthly, and you'll be able to cancel any time.
How much of my time does it take?
Setting up a brand is done in one go: who you are, what you sell, your voice. After that it is a few minutes a day to approve, or none with autopilot.
Can my team work in it?
Yes. Invite colleagues with roles, keep several brands under one company account, and switch between them in one click.
