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15 checks before you automate DMs from comments
A pre-flight list for "comment a keyword, get a link" on Instagram: Meta's rules, GDPR basics, and the things that break in practice.
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Notes from practice
We write about what we measured ourselves: what advertising costs a small business, which formats work, where automation helps and where it only gets in the way.
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Your first Claude Code skill in 5 steps (with a SKILL.md to copy)
A skill is a folder with a SKILL.md file. Here is how to write one that checks a social post before it ships, step by step.
Posting by API - the limits sheet for Instagram, Facebook, LinkedIn and TikTok
The numbers that decide what you can publish through official APIs: carousel sizes, video lengths, document pages, caption limits. Each with its source.
A 12-shot list for a product Reel filmed on your phone
Twelve shots in three groups, how to film them without extra kit, and a last check before posting.
10 reply templates for comments and messages
Ready replies for the comments a small business gets every week, including a complaint, a price question and spam. Edit, don't paste blind.
EU one-pager - asking for emails in DMs and labelling AI in posts
What GDPR says about consent when you collect emails from Instagram DMs, and what the AI Act and Meta labels mean for small-business posts. Not legal advice.
Plan a month of posts on one page
A fill-in template for a local business: three post types, a weekly rhythm, and one week filled in for a bakery.
A 10-point check for your Instagram or Facebook profile
Ten checks a small business can do in one evening, in the order that matters, with what to fix first.
MCP in plain words, and how to connect your first server in Claude Code
What the Model Context Protocol is, the three commands you need in Claude Code, where the config is saved, and four checks before you connect anything.
30 first lines for a local business post
Thirty opening lines for a bakery, gym, dental clinic, shop, estate agent or consultant, sorted by pattern. Change the details and use them.
Comment-to-DM message kit - public replies, opening DM, reward, STOP
Copy-ready texts for every step of a "comment a keyword, get a link" flow, within Meta's limits, in English with Polish and Ukrainian versions of the key lines.
AI for SEO in 2026: what actually works and what now gets penalised
Google does not penalise AI text — it penalises text without value. What the rules actually say, and the four jobs AI does better than a person.
Optimising for AI search: getting into the answer, not the top ten
ChatGPT, Perplexity and AI Overviews do not show ten links — they give one answer. What decides whether you are named in it.
How a social media autopilot actually works
The three levels of autonomy: where the agent acts unasked, where it queues for approval, and why we suggest keeping the queue on for the first month.
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