Guides

Comment-to-DM message kit - public replies, opening DM, reward, STOP

Copy-ready texts for every step of a "comment a keyword, get a link" flow, within Meta's limits, in English with Polish and Ukrainian versions of the key lines.

2 min read 2026-10-11 SocialOS

Limits to write within (Meta developer docs): a DM with buttons holds up to 640 characters; up to 3 buttons; a button title holds up to 20 characters.

1. Caption first line

Comment HOOKS and I'll send you the 30-line pack.

Say the keyword, say what they get. If you want followers, ask once, softly:

Follow and comment HOOKS, and the pack comes to your DMs (for non-followers it can land in Message Requests).

PL: Napisz HAKI w komentarzu, a wyślę Ci 30 pierwszych zdań. UK: Напишіть ХУКИ в коментарях, і я надішлю 30 перших рядків.

  • Sent. Check your DMs (or Message Requests).
  • On its way to your inbox, {name}.
  • Done, look in your DMs. If it's not there, check Message Requests.
  • Just messaged you the link.
  • Sent you a message with it.

3. Opening DM (one button)

Hi {name}, you asked for the 30-line pack. Tap the button and I'll send the link.

Button: Send it

If the law where you sell requires it (and it's good practice everywhere), the first line says it's automated:

This is an automatic message from {brand}. A person reads replies every day.

4. Follow check (optional, one reminder only)

This one goes to followers first. Follow @{handle}, then tap "I follow". If it doesn't go through, I'll send it anyway.

Button: I follow

5. Email ask (optional, say what for)

Want it by email too? Send your address and we'll email you this guide and one message when {launch event}. Nothing else. Unsubscribe any time; privacy: {privacy URL}. Or tap Skip and get the link now.

Buttons: Skip Invalid: That doesn't look like an email address. Try once more, or tap Skip.

6. Reward

Here it is: the 30-line pack, sorted by type. Reply STOP and these messages stop.

Buttons: Open the pack (link) · What is {brand} (optional second link)

7. STOP confirmation

Done. You won't get any more automated messages.

8. What not to write

  • "Last chance!", countdowns, or anything urgent you can't back up.
  • A follow-up promo more than 24 hours after their last message.
  • A link in the public reply.
  • A promise of something that isn't published yet.

Sources

  • Meta for Developers: Instagram Messaging button template (640 characters, up to 3 buttons), quick replies and buttons (20-character titles), Messenger Platform policy. Read 2026-10-10.

Made by SocialOS.

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